Conversion Rate Optimization

Learn how to perform Conversion Rate Optimization and become an Optimization expert. You will learn how to:

• Analyse data to identify areas of improvement and weak points of the site.
• Conduct market research to define the best practices.
• Collaborate with product development teams.
• Create and update test hypothesis and ideas to improve the performance.
• Use wire-frames to plan the test.
• Create test structure and related documentation.
• Define the required metric of test performance
• Support test implementation by the development team.
• Monitor the test results
• Analyse the collected data and providing suggestions for implementation and future tests.
• Report the results to management.
• Any other tasks assigned by the direct line manager or management